CEO Anton Osika’s vision has transformed Lovable AI into the fastest-growing global startup. The company reached its first $100 million in annual recurring revenue (ARR) in record time. Its remarkable trajectory over just eight months is a testament to the success of its AI-powered, code-generating platform that builds full-stack applications from plain English descriptions.
When the term "vibe coding" first emerged, it sounded like a trendy buzzword with limited real-world application. But Lovable has changed that by tackling one of the biggest challenges in software development.
The platform simplifies the process of building software and apps. It empowers non-technical entrepreneurs and founders to create MVPs without hiring developers. A simple English prompt can now generate frontend interfaces, backend logic, and business workflows in just minutes. This is the true essence of vibe coding.
Lovable, unlike its predecessors, is capable of generating fully functional products, not just visually appealing wireframes that lack real utility. It produces real, editable source code, giving users full ownership and the freedom to further develop their projects without being locked into a proprietary system.
This combination of autonomy and simplicity has made Lovable a complete success, with 2.3 million active users globally and over 10 million projects completed to date.
However, Lovable AI faces stiff competition. Its focus on portfolio sites and simple prototypes puts it head-to-head with established players like Wix, Squarespace, and Figma—all of whom are evolving rapidly to stay relevant in the AI era. Figma has rolled out its own code generation tools, while Wix recently invested $80 million in an AI coding startup.
As the competition levels up, Lovable’s best chance of staying ahead lies in relentless product innovation.
Lovable AI recently rolled out a major product upgrade: Agent Mode, now the default experience for all users. This new mode takes Lovable a step further by granting the system greater autonomy and intelligence. Initially released in beta on June 30, Agent Mode became a standard feature on July 23, 2025.
Agent Mode promises to:
According to Lovable, the upgrade has led to a 91% reduction in build error rates. There are fewer unintended edits and far better handling of complex development tasks.
At its core, Agent Mode behaves like a real developer. It can search and read across codebases, interpret files in context, analyze logs and network activity to troubleshoot bugs, search the internet for relevant data, and even generate visuals on demand. These powerful features empower users to bring their app ideas to life with greater speed and accuracy.
Agent Mode’s pricing model is designed with consumers in mind, charging based on the complexity of each request rather than a flat rate per message. Simple tasks—like changing fonts or repositioning components—cost less than one credit.
More complex actions, such as adding login authentication or building landing pages, are priced progressively higher. The system is fully transparent: users can view the cost of each action by hovering over the three dots in their message history.
Early adopters of Agent Mode are reporting major improvements in their workflows, calling the experience far more efficient than before. However, some users have raised concerns that the new system burns credits rapidly without always delivering the expected results. It will be interesting to see how Lovable AI responds to these concerns while maintaining its competitive edge.
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